Founded in 2020 by Abhinandan Lodha, and headquartered in Mumbai, The House of Abhinandan Lodha is India's largest branded land developer. Unlike traditional builders focused on apartments, HOABL specializes in premium plotted land developments across scenic and high-growth locations. Their aim is to make land ownership accessible, secure, and aspirational by leveraging technology-enabled transparency, verified legal titles, and customer-centric delivery models.  Appreciation depends on timely development of nearby infrastructure (e.g., airports, highways, ports). Secondary liquidity may be slower than built stock; careful review of property contracts and exit options is advisable.